OUTLINE OF THE PROPOSED ACTIVITY
The Republic of North Macedonia has been a member of the Partnership for Peace for 24 years and several years is waiting at the door of NATO membership. In this period, a whole generation of young people has grown up and now is more certain that they will be citizens of a NATO member state soon.
We think it’s interesting to identify what these young people, and their parents (mothers), think about NATO (what does NATO mean to them) and especially to learn what NATO could mean to them. What are the benefits and expectations from NATO membership, after more certain entry into NATO of the country soon?
Therefore, we are planning an action that will identify the existing perceptions of NATO in the young population, and then motivate them through the creation of interactive games in cooperation with their teachers and parents (primarily mothers) to break the most common miss perceptions for NATO. In the end, by organizing a major event, the topic what NATO could mean to us will be popularized.
To identify what does NATO mean to the youngest population (0-17) and, through interactive educational games, to educate the youngsters, their parents (especially mothers) and teachers (mostly women) on the subject what NATO could mean to them.
- Primary – the successor generation (young people 0-17).
- Secondary – women. Mothers and teachers (which are mostly females in kindergartens and primary schools) of the successor generation.
Ways of approaching the audience:
- By organizing interviews in kindergartens and schools, at least 1000 children aged 0-17 will be approached to identify their current perceptions of NATO.
- By printing a book and producing a video on current perceptions on what does NATO mean to you based on the answers in interviews, and distributing the book in print and digital form and video via the web and social media. We will develop a web portal that will disseminate information on existing perceptions among young people about what does NATO mean for them (highlights from interviews, the book and the video) and will distribute educational information from which they can learn what NATO could mean to them.
Through the integration of the web portal with social media (Facebook, Twitter, Instagram, etc.), we expect to achieve the popularization and dissemination of information published on the web portal.
Through a promotional campaign on social media and the web, and through the promotion of the web portal and planned events in schools (through posters, leaflets, etc.), we expect the information from the web portal and social media to reach at least 30,000 young people and their mothers and teachers.
- By organizing a competition for development of interactive board, card or digital games, we will motivate at least 300 students and their parents (mother) and teachers to think about how they can create games through which they can learn what NATO could mean to them
- At least 10,000 young people (successor generation 0-17) and their parents (mothers) and teachers will be accessed by distributing the games in hard copy and through the web portal and social media (such as a set that anyone can print and play).
- By organizing the two events described in section 5 Implementation, we will reach at least 100 teachers and parents (women). Through broadcasting of these events on social media will be available to at least 10,000 viewers.
In the realization of the project the following strategy will be applied:
a) Identify: What is the perception of the successor generation (0-17) for NATO, i.e. about what NATO can do for them.
b) Clarify: What are the most common misperceptions and myths about NATO in young people and their demystification.
c) Learn: Encourage young people with their teachers and parents (mothers) to create interactive tools (board, card or digital games) that could best contribute to learning What NATO could mean to them.
d) Inform and Motivate: Organize two events, publishing interactive games, web portal and public awareness campaign (on the web, social media, and with printed materials) about what does NATO mean to you and about what NATO could mean to
The project will be implemented in cooperation with schools and kindergartens. The applicant has huge experience because we are part of the sponsors of the KREF international school festival of creative educational films, which is organized every year with similar (but more limited because of more limited funds) scenario as this proposal.
The project will be implemented in three phases:
In the first phase, about 30 kindergartens and primary schools in the Republic of North Macedonia will be visited, and at least 1000 students will be interviewed with one single question: what does NATO mean to you.
Interviewing will be through a) drawings – draw out how you imagine what does NATO mean to them (for the youngest in kindergartens), b) through a video interview – students’ answers will be recorded, c) through written responses. Students should respond with one sentence.
The answers will be analyzed and published in:
At least one video collage with answers to the children, to the question “What does NATO mean to you?”
One printed book with the most interesting drawings on the topic “What does NATO mean to you?” and with the written answers to the same question.
The book and the video will be promoted at an event to be organized in May 2019 in Bitola in National and University Library “St. Kliment Ohridski” – Bitola, when the second phase of the project will be promoted too.
In the second phase, on the basis of the answers received in the first phase, an analysis will be made of how usually young people (successor generation 0-17) perceive NATO. Based on the analysis we will identify topics for which young people most often have a misconception about NATO. A list of questions and answers will then be drawn up to reveal the most common misperceptions about what does NATO mean, and which will also identify that NATO membership does not only bring military benefits. The questions and answers, as well as all developed materials in the first phase, will be published on a web portal and promoted on social media, www, etc.
Then a guide will be published and a call for teams of students, teachers and parents to develop an educational game through which students and their parents (most often mothers) can learn more on the topic “What NATO could mean to you”.
At the call teams made up of teachers, students and parents/guardians need to submit a concept of the game and video how to play the game.
In the third phase, we will organize a big event on which the created games will be presented. A professional jury and the audience will select the best ones who will receive the appropriate rewards.
The winning card/ board game will be printed in 1000 copies and distributed to schools and kindergartens as a didactical tool on learning about NATO. All games presented on the final event will be distributed through the web portal and social media (such as a set that anyone can print and play).
Criteria for evaluation outputs:
- Records (written or video recorded) of interviewed children
- Records of video collage with most interesting answers to the question “What does NATO mean to you?”
- Copy of the printed book with the most interesting written answers and drawings on the topic “What does NATO mean to you?” in 300 copies
- Records of Web portal and Social media profiles
- Reports of the realized campaign (web and social media pay per click campaign)
- Reports from advertisements on local electronic, digital and printed media
- Printouts of the promotional poster and flyers
- Copies of the ideas and videos submitted on the competition for education board, card or digital educational games.
- Printout of the winning educational board/ card game.
- Reports, signed lists of participants, photos and videos of two organized events.
At least one video collage with the most interesting answers to the question “What does NATO mean to you?”
One printed book with the most interesting written answers and drawings on the topic “What does NATO mean to you?” in 300 copies.
A web portal where all the materials created in the project will be published.
Social media profiles (Facebook, Twitter, Instagram) integrated with the web portal.
At least 10 submitted concepts of children’s games on the subject “What NATO could mean to you”.
One printed board/card game in 1000 copies and distributed to schools and kindergartens.
Two events (100 participants from all over the country per event):
- One after the end of the first phase – the promotion of a video and a book on the topic “What does NATO mean to you?”.
- One at the end for the promotion of the received educational games and the selection of winners.
Revealing the current perception of the successor generation (0-17) about NATO.
Motivating the successor generation (0-17), their parents and teachers (especially mothers and female teachers) to learn about different roles which NATO can have in the developing prosperous and democratic society.
Creating sustainable and creative educational tools which can help to increase knowledge among successor generation (0-17), and their parents and teachers (especially mothers and female teachers) about different roles which NATO can have in the developing prosperous and democratic society.